The BuildingLink Advantage program “Frequently Asked Questions”

Who is BuildingLink.com and what do we do?

Our intranet software and hardware is used by over 1,000 upscale residential buildings in 22 states (120,000 households in Manhattan alone!) to help the 400,000 residents and staff handle daily communications needs, as well as management and residential services, in their buildings.

What is the Advantage program?

The Advantage program is a new, unique opportunity for businesses to place special offers in front of hundreds of thousands of residents through our intranet portals that are used every day. Some examples of Advantage program special offers can include, but are not limited to:

• ”x”% off on a product or service (i.e. dry-cleaning, food purchase, liquor, gym, etc.)
• Free appetizer, drink or dessert with dinner purchase
• “First-time only” offers for car services, beauty salons, cleaning services, flowers, etc.
• Introductory initiation fee, and/or membership rate reductions, for health clubs
• Special promotions for new stores or restaurant openings
• Promotional codes for online orders
• Non-financial offers (“Meet the Chef”, “Private Access”, “Behind the Scenes” tours, etc.)

As a business you have many options for deciding how you want to reach your target demographic. Our technology allows YOU to decide if you want to, for example, target certain local buildings only, specific neighborhoods, cities, etc. The marketing possibilities for your business are virtually limitless.

What do I have to do to get involved?

After registering your business, you will be given the opportunity to upload your business’ BuildingLink.com resident specific special offer / discount which will then become available for viewing by the hundreds of thousands of our upscale residents / clientele, as well as the buildings’ staff and management teams.

Please note* - There is a one-time $99 registration fee for a 2 year totally inclusive access to the Advantage program. You will not be required to pay this fee until you feel that your offer, demographic, and marketing objectives have been met to your satisfaction before being uploaded as “live” on our residents’ BuildingLink.com individual intranet portal.

Why do I need to pay an “enrollment” fee? Can’t I just place an ad?

We, at BuildingLink.com, are NOT in the business of trying to sell you anything. We do not place ads on any of our user interfaces. Once enrolled we offer you the opportunity to feature your business and its products and/or services in the ‘Special Offers’ section of our residents’ user interface.

What makes BuildingLink’s Advantage program so unique?

Your business will be afforded the opportunity to access our high-end clientele in a “quiet” environment – the privacy of their own residence. We strongly believe that this unique, very inexpensive, targeted marketing opportunity is, quite frankly, a “no-brainer”.

I own several different businesses under one “umbrella” organization. Can I sign up for multiple subscriptions at once?

Absolutely! In fact, we highly recommend it. Bear in mind that each individual business entity that you choose to list will carry its own administrative subscription fee. For example:

You own several “B+C Dry Cleaners”, three “B+C Beauty Salons”, and one “B+C Car Service” each of which you would like posted on our site with their logos, special offers, etc. No problem. In this case you would pay only 3 separate subscription fees for each separate product / service provider. You do not pay for each location separately.

After enrolling am I going to incur further and/or “recurring” charges during the 2 years?

Absolutely NOT! Again, we are not selling anything. The purpose of the Advantage program is simply to offer our residents an added value benefit while simultaneously offering you the opportunity to grow your business.

How will residents learn of my Advantage program posted offers?

Our clients generally interact with our software several times daily. Your Advantage program offer will be prominently displayed on their residential interface under the specific heading of the type of business / service you are providing (ex. Liquor Stores, Pet Services, etc.) and when these thousands of potential customers are looking for a product and/or service you provide they will easily be able to take “Advantage” of it.

How can I identify BuildingLink affiliated customers vs. “random” individuals attempting to use the Advantage program?

We are currently in the process of distributing “Resident Passports” to all of our residential clientele. These “Passports” are building specific, all-purpose “ID” cards that the residents will be using for a variety of purposes on a regular basis. In the future, you could ask for the clients to present this ID in order to take Advantage of your special offer.

You can issue a unique code that will be utilized by our residents when purchasing items or services online, it could be an online coupon that they print out and present as proof (particularly useful for deliveries). We, at BuildingLink, will work with you to streamline and/or customize this process in accordance with what works best for you and your business model.

Is there a charge to enrolled Advantage program members for wider distribution?

Not at this time. Throughout your guaranteed 2 year membership, your subscription rate will not change regardless of the distribution area(s) that you choose. Please do bear in mind that our individual building management companies have the right to accept or reject any offer in accordance with their individual policies (ex. “PG-13” rated content only, non-competitive listing with exclusive providers that they already have contracted with, etc.).

My business is very unique and I have a special deal that I want to offer, but very exclusively. Can I have “special presenting”?

Depending on the nature of your offer we are always willing to work with you in order to satisfy your business model objectives. Please contact us if you want to discuss this possibility.